Overview
A Summer Evening in Thirty Seconds
Sunfizz needed a launch film that felt like the last week of summer.
We shot the entire commercial in real golden-hour light across three evenings on the coast — no day-for-night, no heavy effects. A cast of five non-actors, a food stylist for the hero bottle, and a crew of eighteen kept the evenings loose and the footage warm.
The spot aired nationally through the summer season, with fifteen- and six-second cutdowns for streaming and social.
Project facts
Challenge
Only Forty Minutes of Light a Day
Golden hour gives you one short window — and the script called for five setups a night. We pre-lit the beach location each afternoon, rehearsed the cast off-camera, and blocked every shot to the sun's path so the camera was always rolling when the light turned.
Approach
Real People, Real Light
Instead of polished actors we cast real friends, kept direction light, and let genuine laughter carry the scenes. The bottle was the only styled element in frame — everything else is documentary-style coverage of a good evening.
Gallery
Frames From the Spot
